You may think shopping and science have little to do with each other, but there is actually quite a lot of science behind store lay-outs, product packaging, advertising, etc. If you need a science fair project, this is the perfect season to do a project involving shopping science.
- Do people exhibit a preference for which direction they go upon entering a store? Do men and women behave similarly? Does it matter whether you are right or left-handed? Does your country of origin (e.g., which side of the road you drive on) appear to come into play?
- Do people buy products that are on "sale" for the same price (or higher) as they are normally sold or do they notice the price isn't discounted?
- Do shoppers exhibit a preference for one check-out lane over another?
- Does cart size affect the number of products a shopper buys?
- How uniform is the age distribution of shoppers at a store throughout the day? throughout the week?
- Are there an equal number of men and women shopping? Does the type of store make a difference?
- Can you make any generalizations about the type of projects found at eye level in a store?
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